Joel Persson is the Global Brand Ambassador for Rekorderlig Cider and the only cider ambassador in the world. He knows about cider. He has the hard task of developing the brand with the addition of cider cocktails to their portfolio - being made only more difficult by the fact he is the only person in that type of position.
Cider cocktails had never even crossed our minds before. Having expected to just have a cider tasting session when we headed out to meet Joel, this caught us out and really had us interested.
Having started out as a concept in Australia, it was brought over to the UK, especially London last year, and needless to say, it really took off.
The concept is taking cocktails that already exist and turning them on their head; making traditional cocktails even more appealing with the addition of their ever popular range of flavoured ciders.
Cider cocktails had never even crossed our minds before. Having expected to just have a cider tasting session when we headed out to meet Joel, this caught us out and really had us interested.
Having started out as a concept in Australia, it was brought over to the UK, especially London last year, and needless to say, it really took off.
The concept is taking cocktails that already exist and turning them on their head; making traditional cocktails even more appealing with the addition of their ever popular range of flavoured ciders.
There is so much scope for the cocktails which could be created with the different ciders they produce
First up was a twist on the mojito, taking your mojito ingredients - rum, lime, mint, sugar, soda water, ice - then topping it up with their Winter cider! It makes for a pleasant experience which completely changes the way that cider is drank. You get the hit of the mojito but it is finished off with the cider. Very drinkable!
It can also be used to make sharing pitchers of light, fruity cider paired with tequila and lime for summer or even a mulled cider hot toddy in winter. There is so much scope for the cocktails which could be created with all the different ciders which they produce. We even got a sneak peak of their pomegranate cider, something not so sweet and easy to drink, one to watch out for!
With this being the new big thing in some of the biggest bars in London, it won't be long until it's in bars around the country. The company's pitcher concept is currently outselling Pimms by 4:1 in certain bars.
This concept really has the potential to be explode into something huge and has so much scope for developing flavours and trends. We're definitely excited - and you should be too.
John Allan
It can also be used to make sharing pitchers of light, fruity cider paired with tequila and lime for summer or even a mulled cider hot toddy in winter. There is so much scope for the cocktails which could be created with all the different ciders which they produce. We even got a sneak peak of their pomegranate cider, something not so sweet and easy to drink, one to watch out for!
With this being the new big thing in some of the biggest bars in London, it won't be long until it's in bars around the country. The company's pitcher concept is currently outselling Pimms by 4:1 in certain bars.
This concept really has the potential to be explode into something huge and has so much scope for developing flavours and trends. We're definitely excited - and you should be too.
John Allan
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